We're sure all of you have been wondering what "ISO" means, so the wait is over.
ISO is not and abbreviation, but instead derives from the Greek word, ISOS, which means "EQUAL"
ISO Beauty = Equal Beauty

ISO Beauty is recognized as being the trailblazing trendsetters of the hair care industry. Constantly supplying our beloved clients with innovative hair products, ISO Beauty has fast become the hottest and most trusted brand in hair care. With our countless appearances in magazines such as Vogue, Life & Style, Cosmo, & Allure as well as television shows like Good Morning America, The Talk, The Today Show, and more, we are humbled and inspired to continue to be revolutionary.

Our salon grade products range from twisters, blow dryers, hair straighteners and full styling sets, not to mention our personal hair and skin care goodies. We provide styling products from the latest technology to make healthy and vibrant hair a reality for women. Our luxury products can be used on all types of hair and are made to create many different styles like wispy waves, cascading curls and of course sleek, straight hair.

ISO's central focus as a brand is to inspire women to accept their own unique beauty. Our brand operates on a positive sociopolitical agenda to actively include all types of women placing ISO Beauty at the forefront of change in the beauty and hair industry. We believe that your hair is part of your self-expression, which communicates something unique about who you are as a woman and all women should be heard.

We are excited to continue to flourish as a brand and reach new peaks. Come along on our journey to new heights! It will definitely be a fun and colorful ride.


ISO Beauty is more than just a name, it's a way of life. Our vision is and has always been to create a brand that embraces equality and beauty while encouraging self-expression.


Your fierce locks are part of your self expression which communicates the essence of your individuality. Our mission is to provide groundbreaking hair styling tool and tips to give women of all ages the confidence to express themselves freely.


"Confidence is the only beauty that never fades."